Erin Infantino

meet erin

beauty business coach

I was told I was too much of this and not enough of that growing up. I learned to shrink my brilliance to play it safe. Can you relate as most women can?

Over time I realized that playing small wasn’t serving anyone and I’m willing to bet you’ve realized that too. If you haven’t yet, I’m here to set you straight. You are meant for more.

Once I decided to bet on myself the entire game changed. I dug deeper into my purpose of helping women feel confident and amazing and started Simply Gorgeous by Erin in 2010. 

I’m armed with over a 2 decades of leading women on my team and mentoring other beauty business owners and solo artists. My company wasn’t named one of the most successful beauty teams in Connecticut and on the east coast by chance. 

I, along with an amazing team of 16 women I employ, grew Simply Gorgeous by Erin into a company that brought in over half a million dollars of services in one year. (Not too shabby if I do say so myself)

You’re ready for the lifestyle and business you dream of and I’m here to guide you there.

Outside of business life

living the life of my dreams includes:

Adoring my daughter who is a spitfire, I love my cats and dog, the beach makes me a better person, I love spending time with my husband and daughter on weekends, and I believe that foot massages are the answer to world peace. 


HYPE GIRL, business COACH, mom, CREATIVE, ceo

Read more about my journey from soul-sucking job to living out my dreams.

All about

Slow mornings, time with family & friends, good meals, laughing, deep conversations, good sleep.


Hustle culture, comparison, cookie-cutter approaches, faking it until you make it, copying others.

agree? we're probably a great fit.

let's work

Ready for your dream beauty business?

You want control of your schedule, to charge what you know your services are worth, and to avoid burnout. It’s time to feel excited and fulfilled with your own ebauty business!